How AI is Revolutionizing Attribution for Modern GTM Teams
January 17, 2025
Discover how AI is revolutionizing GTM attribution for SaaS teams by harmonizing data, delivering actionable insights, and driving full-funnel alignment.
Elevating Customer Onboarding for Revenue Growth
January 3, 2025
Master SaaS onboarding: Reduce churn, boost expansion, and build trust with actionable strategies for customer success.
Unlocking Global Expansion ft. Lucas Lovell, VP of Product at Paddle
December 20, 2024
Learn actionable SaaS global expansion strategies from Lucas Lovell of Paddle, including market prioritization, partnerships, and payments as growth levers.
How AI is Reshaping PLG and User Experiences
December 6, 2024
Discover how AI is transforming Product-Led Growth (PLG) strategies in SaaS with insights from Satya Ganni, CEO of Userflow & Beamer.
Building AWS for the Travel Industry ft. Sarosh Waghmar
September 27, 2024
Sarosh Waghmar, Founder & CPO of Spotnana, shares his journey of over two decades in the travel tech industry.
Building a Stellar Marketing Career in B2B SaaS
September 26, 2024
Bill Macaitis shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.
Aligning Customer Success with Business Goals
September 14, 2024
Dan Herd, VP of Customer Success at Outreach, provides insights on aligning customer success with business goals.
Journey from India to the US ft. Thejo Kote
August 2, 2024
Thejo Kote, founder & CEO of Airbase, provides insights from his journey of building his company in the US.
Navigating the Complexity of Enterprise ABM
July 2, 2024
Andy Ramirez, the SVP of Marketing at Docker, talks about navigating the complexity of enterprise ABM while integrating a PLG strategy.
Building Across Borders ft. Joe Aurilia, SVP of Operations at Cyware
June 24, 2024
In this episode, Joe Aurelia, SVP of Operations at Cyware, shares his extensive journey in scaling businesses globally.
Landmines in the Launchpad: Avoiding US GTM Disasters
June 6, 2024
In this episode, Anupam shares the challenges Indian SaaS founders face when scaling to the US market.
Setting up a sales enablement function ft. Krati Seth
May 10, 2024
We hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams.
How to start an insights practise at your org?
May 6, 2024
In this episode, Peter Walker - Head of Insights at Carta - shares the whole playbook behind running the Carta Data Minute newsletter.
Unscripted Sessions with Puneet Lamba, CEO and co-founder at Aspiro
April 29, 2024
In this episode, we has a candid conversation with Puneet Lamba, CEO and co-founder of Aspiro about sales coaching.
How to use integrations as a Growth Lever?
April 24, 2024
In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever.
What is the impact of Customer Success on Gross and Net Retention?
April 17, 2024
In this episode, I hosted Luke Diaz to talk about building and leading high-performance customer-success orgs.
Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
September 7, 2023
In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement 101.
How to set up your Customer Marketing framework?
July 26, 2023
We hosted Abby Hehemann, the Director of Product Marketing at GetResponse, for a candid chat about the intricacies of customer marketing in the SaaS ecosystem.
Revenue goals and practical marketing execution strategies
June 13, 2023
This episode with Ankit Chaturvedi is perfect for marketing leaders looking for practical marketing execution strategies and impactful approaches to scale up!
International expansion for B2B SaaS ft. Semir Jahic, Clari
May 31, 2023
We hosted Semir Jahic, to discuss strategies for the global expansion of SaaS businesses, from his extensive experience as a global expansion leader at Clari.
Why, When and How to Pivot? ft. Aditi Sinha, CEO at Locale.ai
May 23, 2023
We hosted Aditi Sinha to discuss Locale’s journey and growth into the B2B SaaS industry and gathered insights about managing a business pivot efficiently.
The Art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
May 8, 2023
In this episode, we explored the nuanced strategies of lead nurturing in B2B marketing and its importance for growth.
Marketing Funnels 101 ft. Vikram Bhaskaran
April 17, 2023
In this episode, we delve into B2B SaaS marketing funnels with Vikram - former VP of Marketing at Chargebee, a startup guru, and a B2B SaaS expert.
BTS: The diverse responsibilities of a Chief of Staff
July 26, 2022
On this episode of SaaS Sessions, we sat down with Kanika Khurana, Chief of Staff at Chargebee to talk about all the Chief of Staff role and much more.
Finding the right problem to solve ft. Girish Redekar
June 28, 2022
In this episode of SaaS Sessions with Girish Redekar, Co-Founder at Sprinto, we discussed choosing the right problem to solve and solving it at scale.
How to build a culture of care ft. Abhash Kumar
June 6, 2022
We spend another third of our lives at work, and the culture at our workplace influences our lives in more ways than we’re aware of.
Getting through the challenge of a pivot ft. Kaus Manjita
March 8, 2022
We spoke to Kausambi Manjita, CEO and Founder of Mason, to understand her journey, how she managed to pivot, and the future of the low-code market in India.
Product Led Growth with Ruchin Kulkarni, Co-founder, Toplyne.io
January 12, 2022
In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io and former growth stage investor in SaaS and enterprise software companies at Sequoia.
Marketing Analytics 101 with Praveen Das, Co-founder, Factors.ai
December 9, 2021
We hosted Praveen Das, to talk about the changes in B2B SaaS marketing over the years and how they have impacted data capturing and data analytics.
Insent's exit to ZoomInfo with Arjun Pillai, CEO, Insent.ai
October 15, 2021
In this episode, we hosted Arjun Pillai, Founder & CEO, to share his journey with Insent.ai and how he exited the company to Zoominfo.
Storytelling 101 with Sairam Krishan, Accel
September 13, 2021
In our conversation with him, Sairam shares how to tell a story for each audience segment be it investors, founders or executives.
Unscripted Sessions with Sreedhar Peddineni, Co-founder, GTM Buddy
August 24, 2021
In our conversation with him, we discussed how the SaaS industry in India has shaped over the past decades.
Enterprise GTM Strategy with Shilpa Singh, Head of GTM, Amazon
August 10, 2021
In our conversation with her, she talks about the best practices for creating a GTM playbook for targeting the enterprise segment and more.
Data driven Customer Success ft. Arundhati Balachandran, Chargebee
July 8, 2021
In our conversation with her, she shares few important metrics CS teams should track, the importance of net retention rate, and more.
Building locally relevant & scalable GTM strategy
April 27, 2021
In our conversation with him, Ashwin shares his learnings for entering a new market, picking the right persona, setting up GTM goals and more.
Aligning product marketing team for better decision-making
April 14, 2021
In this episode, we hosted Smriti Chopra, former Product Marketing at Zapier to discuss how to align your product marketing teams for better decision making.
Unscripted Sessions with Steffen Hedebrandt, Co-founder, Dreamdata.io
April 6, 2021
We hosted Steffen, to discuss how he started Dreamdata.io, and he also shared the GTM strategies and the playbooks his team uses to attract customers.
Customer Success 101 with Sandhya Tomer, Whatfix
March 18, 2021
In our conversation with Sandhya Tomar, she explains the proactiveness of customer success compared to the reactiveness of the customer support function.
Unscripted Sessions with Veekshith Rai, Co-founder & COO at Finly.io
March 4, 2021
In our conversation with, Veekshith Rai - Co-founder of Finly.io, he shared the approach and process he followed to validate his ideas and build the product.
Unscripted Sessions with Kausambi Manjita, CEO at Kubric
February 24, 2021
In our conversation, she shares how she got started with Kubric, how did they hire their early employees and their plans of scaling Kubric in India.
SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations
February 17, 2021
In our conversation with Lavanya Gopinath, she introduces the operations function and shares actionable tactics to set up an operations function from scratch.
How to personalise marketing with Sowmya Moni, Incture
February 6, 2021
In our conversation with her, Sowmya Moni shares how her team segments ICPs for maximum conversations and few initiatives she's taken during the pandemic.
State of SaaS ecosystem in India ft. Shailesh Ghorpade
January 20, 2021
In this episode, we hosted Shailesh Ghorpade, to discuss the current State of SaaS in India, the challenges SaaS companies face, and how they can overcome them.
Unscripted sessions with Deepesh Agarwal with CEO, MoveInSync
January 11, 2021
In this episode, Deepesh Agarwal shares how they tackled different challenges during the COVID-19 pandemic and turned it into an exciting opportunity.
Building new products with Smrithi Parameswar, Product Leader
December 17, 2020
In our conversation with Smriti, we try to understand how businesses should decide which products to build, how to the success of new products and more.
Unscripted Sessions with Shubhi Agarwal, Co-founder of Locobuzz
December 2, 2020
In our conversation with Shubhi Agarwal, she shares her learnings from scaling Locobuzz from 15 to 100+ employees.
Unscripted Sessions with Saravana Kumar, CEO at Kovai.co
November 19, 2020
In this episode, we hosted Saravana Kumar, CEO at Kovai, who shared his learnings from scaling Kovai to $8.5mn ARR.
Understanding neuro-marketing with Pranjalee Lahri
November 16, 2020
We hosted Pranjalee Lahri to dive deep into understanding neuro-marketing and how SaaS companies leverage it to attract the right audience.
Storytelling for B2B SaaS with Kuppu, Product Evangelist at Zoho
November 10, 2020
We hosted Kuppu to talk about the role of storytelling at different stages in the marketing funnel and share her best practices as a product evangelist at Zoho.
Working remotely like a pro with Meera Sapra, PM at Zoho
November 7, 2020
In our conversation with Meera Sapra, we try to understand the different challenges she faced while working remotely and how she tackled them.
Upgrading Customer Service with AI ft. Vartika Verma, Yellow Messenger
October 30, 2020
In our conversation with Vartika, we discussed how different brands use AI chatbots to streamline customer service and her learnings working at Yellow.ai
Unscripted Sessions with Sharmila Sundaram, CEO at Corefactors
October 21, 2020
We hosted Sharmila Sundaram, to understand the strategies she and her team used to scale Corefactors India and her learnings as the company's CEO.
State of SaaS in India with Priya Mohan, Venture Highway
October 16, 2020
In this episode, we try to learn the current state of India's SaaS ecosystem, the impact of the pandemic, and more.
Unscripted Sessions with Max Armbruster, CEO of Talkpush
October 11, 2020
We hosted Max, to learn the different problems Talkpush is solving and the benefits of leveraging different channels for communicating with applicants.
Unscripted Conversations with Arjun Pillai, CEO of Insent.ai
October 5, 2020
In this episode, Arjun shared the challenges and learnings he got while building and growing Profoundis. And also shared his plans for building Insent.ai
Planning your B2B marketing investment for the best ROI
September 27, 2020
In our conversation, we try to learn how B2B companies can plan their marketing investment for the best ROI and importance of data-driven decisions.
Setting up partner marketing for B2B ft. Scindia Balasingh
September 23, 2020
In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful tips and strategies.
State of SaaS in India with Anand Dutta, VP at Nexus Venture Partners
September 18, 2020
In this episode, we hosted Anand Dutta, VP at Nexus Venture Partners, to understand his perspective of the State of SaaS in India
Evolving marketing from $1mn to $10mn ARR
September 11, 2020
In this episode, Karishma Rajaratnam, Head of Growth at ChartMogul talks about how companies should approach marketing when scaling from $1mn to $10mn ARR.
Impact of COVID-19 on B2B revenue generation ft. Vikas Potta
September 8, 2020
In this episode, Vikas Potta takes us through the steps he took at FusionCharts to minimise the impact of the pandemic on the revenue numbers.
Managing a global B2B pipeline with Francois Kulik, Algolia
September 5, 2020
In our conversation, he shares his learnings and strategies his team took to manage a global B2B sales pipeline during such difficult times.
B2B Field Marketing to drive revenue ft. Anish Thambi
September 2, 2020
Pivoting B2B Field Marketing to drive revenue with Anish Thambi, Automation Anywhere - SaaS Sessions
Product Evangelism with Aadil Bandukwala, HackerRank
August 30, 2020
In our conversation with Aadil Bandukwala, we understand the role of a brand evangelist, when to hire an evangelist and the other nuances of evangelism.
Overcoming a growth plateau with Kevin White, Retool
August 26, 2020
In our conversation we try to understand what are the different indicators for a growth plateau and ways to overcome one.
Managing social media with Vaidehi Murthy, Dunzo
August 22, 2020
In this non-saas episode, we speak to Vaidehi Murthy, Head of Social Media at Dunzo who is famous for posting "punny" content on social media.
Scaling up the partnerships channel with Ketan Pandit, CleverTap
August 19, 2020
In this episode Ketan explains the different ways companies (according to their stage) should look at partnerships and shares the best practices for scaling it.
Developing a winning GTM strategy with Yoni Solomon, G2
August 11, 2020
In this episode, Yoni walks us through his process for building a winning GTM strategy and talks about building great product marketing teams.
[Special Episode] Unscripted Sessions with Sunil Neurgaonkar
July 20, 2020
We turned tables and for the first time ever I was a guest on the podcast. A huge shoutout to Anuj Adhiya for hosting me.
Unscripted Sessions with Abhijeet Vijayvergiya, CEO of Nektar.ai
July 12, 2020
In our conversation with Abhijeet Vijayvergiya, he shares his learnings at Capillary Technologies and his vision behind his new company.
State of SaaS in India with Aviral Bhatnagar, Founder of A Junior VC
July 2, 2020
In this episode, we hosted Aviral Bhatnagar, Senior Associate at Guild Capital and the Founder of A Junior VC, a blog showcasing well-researched startup stories
Talking Customer Success with Nimesh Mathur, Branch
June 29, 2020
In this episode, we try to decode reasons why CS is an integral part of SaaS and how CS teams can improve collaboration with Sales/Marketing/Product teams.
State of SaaS in India with Nikhil Kapur, Strive VC
June 23, 2020
In this episode, we talk about the State of SaaS in India. We also discuss the different challenges faced by global-focused and India-focused SaaS companies.
Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
June 19, 2020
Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands.
Product Led SEO with Eli Schwartz, Growth Advisor & SEO Consultant
June 15, 2020
In this episode, Eli Schwartz talks about the concept of product-led SEO and shares his learnings from working as an SEO professional for over 16 years.
Shifting from Physical to Virtual Events with Nick Bennet, Clari
June 12, 2020
In this episode, Nick shares how their team has pivoted to virtual events and goes over their plan for it in the coming months.
Building GitHub in India ft. Maneesh Sharma, Country Manager
June 8, 2020
In this episode, Maneesh talks about his past career and some amazing strategies he has planned for GitHub in India.
Design Data and Metrics with Shay Howe, VP of Design at ActiveCampaign
June 4, 2020
In this episode, Shay takes us through his team at ActiveCampaign and how they use UX research to make data-driven decisions.
Building your Content Marketing Stack with Akshata Kamath, MoEngage
May 31, 2020
We hosted Akshatha to explain the content marketing stack at Moengage and share the importance of design tools & how to leverage them to increase productivity.
Importance of technical SEO for SaaS ft. Geoff Atkinson
May 25, 2020
In the episode, Geoff takes us through his journey at Overstock, explains the importance of SEO and the reason behind starting Huckabuy.
How to build a successful marketing strategy ft. Justin Alva
May 21, 2020
In the episode, Justin takes us through his startup journey, and how to create a marketing strategy from scratch, and learnings from his role at Smallcase.
Unscripted Sessions with Tanishq Juneja
May 18, 2020
We hosted Tanishq to discuss how he started Pepipost, how they acquired their initial customers, and a few best practices for sending email campaigns.
Unscripted Sessions with Mayur Gupta, Freshly
May 15, 2020
In this episode, we hosted Mayur Gupta, CMO at Freshly, to discuss his incredible journey from being a software developer to a Chief Marketing Officer.
A New Perspective to Marketing with Siddharth Sharma, Karix
May 12, 2020
In our conversation with Siddharth Sharma, Director of Marketing at Karix, we focus on understanding the "why and how part of marketing".
Customer Success during a pandemic with Meenakshi Ganesh, CleverTap
May 8, 2020
In this episode, Meenakshi talks about churn and how handling customers has changed during the pandemic.
Data Tracking for PMs with Patrick Thompson, Iteratively
May 5, 2020
In this episode, Partick shares his journey, the reason behind starting Iteratively and why consuming the right data is critical to any company.
How to build a remote work culture?
April 30, 2020
We spoke to Gilad and Ronen to understand the future of remote working, building a remote work culture, and how companies should approach remote work.
Talking Tech SaaS sales with Srinath Srinivasan, Plivo
April 28, 2020
In the episode, Srinath talks about his transition, best practices for folks looking to move into sales and his learnings along the way.
How to get started with outbound growth?
April 23, 2020
In this episode with Jeremy Goillot, he shares best practices for executing a growth campaign, and takeaways from some of his successful campaigns at Spendesk.
Growth marketing in uncertain times with Anuj Adhiya
April 18, 2020
I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.
Exploring webinars with Joana Inch, founder of Hat Media
April 12, 2020
In this episode, we dive into the world of webinars and look at how organisations can use it to generate qualified leads.
Unscripted Sessions with Surendar Natarajan, CEO of Adapt.io
April 7, 2020
In this episode, Surendar shares his journey, the vision of the company and what has helped them to shine in a rather competitive market.
Marketing in a crisis with Drew Neisser, Founder, and CEO of Renegade
March 23, 2020
In this episode, we hosted Drew Neisser to talk more on how to do strategic marketing during a crisis like COVID-19.
Using personalised videos with Matthew Barnett, CEO of Bonjoro
March 4, 2020
In this episode, I hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers.
A conversation about Conversational Marketing with Eliav Cohen
January 10, 2020
In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.
Unscripted sessions with Antoine Goret, CMO at Crisp IM
December 24, 2019
In this episode, Antoine shares how to choose the right marketing channel that drives ROI for your business and how to deal with growth stagnation.
Unscripted Sessions with Liam Martin, Founder - Time Doctor
November 15, 2019
We hosted Liam, co-founder of Staff.com and Time Doctor, to discuss his strategy behind scaling up their organic traffic from 12K to 120K in under 2 years.
Unscripted Sessions with Puneet Kataria, CEO of CustomerSuccessBox
October 1, 2019
In this episode, Puneet Kataria, Founder of CustomerSuccessBox, shares how customer success can help achieve product-market fit.
Unscripted sessions with Baptiste, CEO of Crisp IM
September 18, 2019
In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.
Unscripted Sessions with Sreenivas Kanumuru, CEO of VTiger CRM
August 8, 2019
Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.
3 inexpensive PR strategies you can implement from day one
July 23, 2019
I hosted Sphoorti Bhandare, a content marketing pro who helps B2B Tech companies, grow brand relevance & trust through targeted and engaged messaging.
Aligning Marketing and Sales with Jeff Davis
July 18, 2019
In this episode, I hosted Jeff Davis to speak more about aligning your Sales and Marketing for maximum ROI.
Product Led Onboarding ft. Despina Exadaktylou
July 11, 2019
Despina Exadaktylou is a Product-Led Champion and a SaaS consultant at ReinventGrowth.
Inside Sales vs Outside Sales ft. Morgan J Ingram and Prakhar Jain
June 26, 2019
Are you a SaaS who is wondering what type of sales is better for growing your business? Tune in to find out.
Leveraging AI to close more deals for your SaaS
June 18, 2019
In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals.
How does engineering affect the growth of SaaS?
June 12, 2019
If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you.
Exploring the story of Moengage with Raviteja Dodda
June 6, 2019
I invited Raviteja Dodda to talk about his entrepreneurial journey and the journey of Moengage in this episode.
How to create a user onboarding funnel for your SaaS?
May 29, 2019
In this episode, Kishan Gupta, CEO of UXCam talks about user onboarding funnel and how does a typical funnel for a SaaS looks like.
How to become a successful product leader? with Aniket Malvankar
May 19, 2019
Learn how to become a successful product leader with Aniket Malvankar in this episode of SaaS Sessions Podcast
Product Led Growth ft. Kieran Flanagan, VP Marketing at Hubspot
May 4, 2019
In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach.
Unscripted sessions with Santosh Panda, Founder, and CEO of Explara
April 27, 2019
Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events.
Unconventional ways to get that job you always wanted
April 19, 2019
In this episode, I invited Phil Strazzulla from NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.
What is product-led growth? And how to implement it for your SaaS?
March 15, 2019
I invited Wes Bush from Traffic is Currency to speak about product-led growth and how to implement it for your SaaS
Omnichannel eCommerce marketing strategy ft. Rytis Lauris
March 12, 2019
I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel e-commerce marketing automation and strategies to implement.
10 obvious mistakes that you're making with cold emails
March 5, 2019
To help people send better cold emails, I invited Guillaume, CEO of Lemlist, to talk about the 10 mistakes people make while sending cold emails.
How to create a customer-focused marketing strategy for your business?
February 28, 2019
Understanding how to create a customer-focused marketing strategy for your business with Vivek Jaiswal, CEO, and Co-founder of Customer Guru.
Ultimate video marketing strategy ft. Shane Barker
February 25, 2019
Marketers include video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan.
Understanding and building customer success strategy
February 19, 2019
Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers.