How AI is Revolutionizing Attribution for Modern GTM Teams
2025-01-17
Discover how AI is revolutionizing GTM attribution for SaaS teams by harmonizing data, delivering actionable insights, and driving full-funnel alignment.
Elevating Customer Onboarding for Revenue Growth
2025-01-03
Master SaaS onboarding: Reduce churn, boost expansion, and build trust with actionable strategies for customer success.
Unlocking Global Expansion ft. Lucas Lovell, VP of Product at Paddle
2024-12-19
Learn actionable SaaS global expansion strategies from Lucas Lovell of Paddle, including market prioritization, partnerships, and payments as growth levers.
How AI is Reshaping PLG and User Experiences
2024-12-10
Discover how AI is transforming Product-Led Growth (PLG) strategies in SaaS with insights from Satya Ganni, CEO of Userflow & Beamer.
Building a Stellar Marketing Career in B2B SaaS
2024-09-26
Bill Macaitis shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.
Aligning Customer Success with Business Goals
2024-09-17
Dan Herd, VP of Customer Success at Outreach, provides insights on aligning customer success with business goals.
Journey from India to the US ft. Thejo Kote
2024-08-02
Thejo Kote, founder & CEO of Airbase, provides insights from his journey of building his company in the US.
Navigating the Complexity of Enterprise ABM
2024-07-09
Andy Ramirez, the SVP of Marketing at Docker, talks about navigating the complexity of enterprise ABM while integrating a PLG strategy.
Building Across Borders ft. Joe Aurilia, SVP of Operations at Cyware
2024-06-25
In this episode, Joe Aurelia, SVP of Operations at Cyware, shares his extensive journey in scaling businesses globally.
Landmines in the Launchpad: Avoiding US GTM Disasters
2024-06-06
In this episode, Anupam shares the challenges Indian SaaS founders face when scaling to the US market.
Setting up a sales enablement function ft. Krati Seth
2024-05-10
We hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams.
How to start an insights practise at your org?
2024-05-08
In this episode, Peter Walker - Head of Insights at Carta - shares the whole playbook behind running the Carta Data Minute newsletter.
Unscripted Sessions with Puneet Lamba, CEO and co-founder at Aspiro
2024-05-01
In this episode, we has a candid conversation with Puneet Lamba, CEO and co-founder of Aspiro about sales coaching.
How to use integrations as a Growth Lever?
2024-04-25
In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever.
What is the impact of Customer Success on Gross and Net Retention?
2024-04-18
In this episode, I hosted Luke Diaz to talk about building and leading high-performance customer-success orgs.
Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
2024-03-25
In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement 101.
How to set up your Customer Marketing framework?
2024-03-05
We hosted Abby Hehemann, the Director of Product Marketing at GetResponse, for a candid chat about the intricacies of customer marketing in the SaaS ecosystem.
Revenue goals and practical marketing execution strategies
2024-02-24
This episode with Ankit Chaturvedi is perfect for marketing leaders looking for practical marketing execution strategies and impactful approaches to scale up!
International expansion for B2B SaaS ft. Semir Jahic, Clari
2024-02-12
We hosted Semir Jahic, to discuss strategies for the global expansion of SaaS businesses, from his extensive experience as a global expansion leader at Clari.
Why, When and How to Pivot? ft. Aditi Sinha, CEO at Locale.ai
2024-02-01
We hosted Aditi Sinha to discuss Locale’s journey and growth into the B2B SaaS industry and gathered insights about managing a business pivot efficiently.
The Art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
2024-01-20
In this episode, we explored the nuanced strategies of lead nurturing in B2B marketing and its importance for growth.
Marketing Funnels 101 ft. Vikram Bhaskaran
2024-01-10
In this episode, we delve into B2B SaaS marketing funnels with Vikram - former VP of Marketing at Chargebee, a startup guru, and a B2B SaaS expert.
BTS: The diverse responsibilities of a Chief of Staff
2023-11-02
On this episode of SaaS Sessions, we sat down with Kanika Khurana, Chief of Staff at Chargebee to talk about all the Chief of Staff role and much more.
Finding the right problem to solve ft. Girish Redekar
2023-10-26
In this episode of SaaS Sessions with Girish Redekar, Co-Founder at Sprinto, we discussed choosing the right problem to solve and solving it at scale.
How to build a culture of care ft. Abhash Kumar
2023-10-12
We spend another third of our lives at work, and the culture at our workplace influences our lives in more ways than we’re aware of.
Getting through the challenge of a pivot ft. Kaus Manjita
2023-09-18
We spoke to Kausambi Manjita, CEO and Founder of Mason, to understand her journey, how she managed to pivot, and the future of the low-code market in India.
Product Led Growth with Ruchin Kulkarni, Co-founder, Toplyne.io
2022-07-04
In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io and former growth stage investor in SaaS and enterprise software companies at Sequoia.
Marketing Analytics 101 with Praveen Das, Co-founder, Factors.ai
2022-01-13
We hosted Praveen Das, to talk about the changes in B2B SaaS marketing over the years and how they have impacted data capturing and data analytics.
Insent's exit to ZoomInfo with Arjun Pillai, CEO, Insent.ai
2021-12-10
In this episode, we hosted Arjun Pillai, Founder & CEO, to share his journey with Insent.ai and how he exited the company to Zoominfo.
Storytelling 101 with Sairam Krishan, Accel
2021-11-28
In our conversation with him, Sairam shares how to tell a story for each audience segment be it investors, founders or executives.
Enterprise GTM Strategy with Shilpa Singh, Head of GTM, Amazon
2021-11-06
In our conversation with her, she talks about the best practices for creating a GTM playbook for targeting the enterprise segment and more.
Unscripted Sessions with Sreedhar Peddineni, Co-founder, GTM Buddy
2021-11-06
In our conversation with him, we discussed how the SaaS industry in India has shaped over the past decades.
Building locally relevant & scalable GTM strategy
2021-07-31
In our conversation with him, Ashwin shares his learnings for entering a new market, picking the right persona, setting up GTM goals and more.
Customer Success 101 with Sandhya Tomer, Whatfix
2021-07-29
In our conversation with Sandhya Tomar, she explains the proactiveness of customer success compared to the reactiveness of the customer support function.
Unscripted Sessions with Steffen Hedebrandt, Co-founder, Dreamdata.io
2021-07-29
We hosted Steffen, to discuss how he started Dreamdata.io, and he also shared the GTM strategies and the playbooks his team uses to attract customers.
Aligning product marketing team for better decision-making
2021-07-29
In this episode, we hosted Smriti Chopra, former Product Marketing at Zapier to discuss how to align your product marketing teams for better decision making.
Unscripted Sessions with Kausambi Manjita, CEO at Kubric
2021-07-17
In our conversation, she shares how she got started with Kubric, how did they hire their early employees and their plans of scaling Kubric in India.
Unscripted Sessions with Veekshith Rai, Co-founder & COO at Finly.io
2021-07-17
In our conversation with, Veekshith Rai - Co-founder of Finly.io, he shared the approach and process he followed to validate his ideas and build the product.
Data driven Customer Success ft. Arundhati Balachandran, Chargebee
2021-07-10
In our conversation with her, she shares few important metrics CS teams should track, the importance of net retention rate, and more.
SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations
2021-06-30
In our conversation with Lavanya Gopinath, she introduces the operations function and shares actionable tactics to set up an operations function from scratch.
How to personalise marketing with Sowmya Moni, Incture
2021-06-22
In our conversation with her, Sowmya Moni shares how her team segments ICPs for maximum conversations and few initiatives she's taken during the pandemic.
State of SaaS ecosystem in India ft. Shailesh Ghorpade
2021-05-19
In this episode, we hosted Shailesh Ghorpade, to discuss the current State of SaaS in India, the challenges SaaS companies face, and how they can overcome them.
Unscripted sessions with Deepesh Agarwal with CEO, MoveInSync
2021-04-25
In this episode, Deepesh Agarwal shares how they tackled different challenges during the COVID-19 pandemic and turned it into an exciting opportunity.
Building new products with Smrithi Parameswar, Product Leader
2021-04-24
In our conversation with Smriti, we try to understand how businesses should decide which products to build, how to the success of new products and more.
Unscripted Sessions with Shubhi Agarwal, Co-founder of Locobuzz
2021-04-13
In our conversation with Shubhi Agarwal, she shares her learnings from scaling Locobuzz from 15 to 100+ employees.
Unscripted Sessions with Saravana Kumar, CEO at Kovai.co
2021-04-01
In this episode, we hosted Saravana Kumar, CEO at Kovai, who shared his learnings from scaling Kovai to $8.5mn ARR.
Understanding neuro-marketing with Pranjalee Lahri
2021-03-17
We hosted Pranjalee Lahri to dive deep into understanding neuro-marketing and how SaaS companies leverage it to attract the right audience.
Storytelling for B2B SaaS with Kuppu, Product Evangelist at Zoho
2021-03-09
We hosted Kuppu to talk about the role of storytelling at different stages in the marketing funnel and share her best practices as a product evangelist at Zoho.
Working remotely like a pro with Meera Sapra, PM at Zoho
2021-03-01
In our conversation with Meera Sapra, we try to understand the different challenges she faced while working remotely and how she tackled them.
Upgrading Customer Service with AI ft. Vartika Verma, Yellow Messenger
2021-02-16
In our conversation with Vartika, we discussed how different brands use AI chatbots to streamline customer service and her learnings working at Yellow.ai
Unscripted Sessions with Sharmila Sundaram, CEO at Corefactors
2021-02-09
We hosted Sharmila Sundaram, to understand the strategies she and her team used to scale Corefactors India and her learnings as the company's CEO.
Unscripted Sessions with Max Armbruster, CEO of Talkpush
2021-02-02
We hosted Max, to learn the different problems Talkpush is solving and the benefits of leveraging different channels for communicating with applicants.
State of SaaS in India with Priya Mohan, Venture Highway
2021-01-20
In this episode, we try to learn the current state of India's SaaS ecosystem, the impact of the pandemic, and more.
Unscripted Conversations with Arjun Pillai, CEO of Insent.ai
2020-12-01
In this episode, Arjun shared the challenges and learnings he got while building and growing Profoundis. And also shared his plans for building Insent.ai
Planning your B2B marketing investment for the best ROI
2020-11-26
In our conversation, we try to learn how B2B companies can plan their marketing investment for the best ROI and importance of data-driven decisions.
Setting up partner marketing for B2B ft. Scindia Balasingh
2020-11-15
In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful tips and strategies.
State of SaaS in India with Anand Dutta, VP at Nexus Venture Partners
2020-11-08
In this episode, we hosted Anand Dutta, VP at Nexus Venture Partners, to understand his perspective of the State of SaaS in India
Impact of COVID-19 on B2B revenue generation ft. Vikas Potta
2020-10-24
In this episode, Vikas Potta takes us through the steps he took at FusionCharts to minimise the impact of the pandemic on the revenue numbers.
Evolving marketing from $1mn to $10mn ARR
2020-10-24
In this episode, Karishma Rajaratnam, Head of Growth at ChartMogul talks about how companies should approach marketing when scaling from $1mn to $10mn ARR.
Managing a global B2B pipeline with Francois Kulik, Algolia
2020-10-09
In our conversation, he shares his learnings and strategies his team took to manage a global B2B sales pipeline during such difficult times.
B2B Field Marketing to drive revenue ft. Anish Thambi
2020-10-08
Pivoting B2B Field Marketing to drive revenue with Anish Thambi, Automation Anywhere - SaaS Sessions
[Special Episode] Unscripted Sessions with Sunil Neurgaonkar
2020-10-08
We turned tables and for the first time ever I was a guest on the podcast. A huge shoutout to Anuj Adhiya for hosting me.
Product Evangelism with Aadil Bandukwala, HackerRank
2020-09-28
In our conversation with Aadil Bandukwala, we understand the role of a brand evangelist, when to hire an evangelist and the other nuances of evangelism.
Overcoming a growth plateau with Kevin White, Retool
2020-09-20
In our conversation we try to understand what are the different indicators for a growth plateau and ways to overcome one.
Managing social media with Vaidehi Murthy, Dunzo
2020-09-13
In this non-saas episode, we speak to Vaidehi Murthy, Head of Social Media at Dunzo who is famous for posting "punny" content on social media.
Scaling up the partnerships channel with Ketan Pandit, CleverTap
2020-09-08
In this episode Ketan explains the different ways companies (according to their stage) should look at partnerships and shares the best practices for scaling it.
Developing a winning GTM strategy with Yoni Solomon, G2
2020-08-25
In this episode, Yoni walks us through his process for building a winning GTM strategy and talks about building great product marketing teams.
Unscripted Sessions with Abhijeet Vijayvergiya, CEO of Nektar.ai
2020-08-09
In our conversation with Abhijeet Vijayvergiya, he shares his learnings at Capillary Technologies and his vision behind his new company.
State of SaaS in India with Aviral Bhatnagar, Founder of A Junior VC
2020-07-27
In this episode, we hosted Aviral Bhatnagar, Senior Associate at Guild Capital and the Founder of A Junior VC, a blog showcasing well-researched startup stories
State of SaaS in India with Nikhil Kapur, Strive VC
2020-07-18
In this episode, we talk about the State of SaaS in India. We also discuss the different challenges faced by global-focused and India-focused SaaS companies.
Talking Customer Success with Nimesh Mathur, Branch
2020-07-14
In this episode, we try to decode reasons why CS is an integral part of SaaS and how CS teams can improve collaboration with Sales/Marketing/Product teams.
Product Led SEO with Eli Schwartz, Growth Advisor & SEO Consultant
2020-07-05
In this episode, Eli Schwartz talks about the concept of product-led SEO and shares his learnings from working as an SEO professional for over 16 years.
Shifting from Physical to Virtual Events with Nick Bennet, Clari
2020-06-28
In this episode, Nick shares how their team has pivoted to virtual events and goes over their plan for it in the coming months.
Building GitHub in India ft. Maneesh Sharma, Country Manager
2020-06-24
In this episode, Maneesh talks about his past career and some amazing strategies he has planned for GitHub in India.
Design Data and Metrics with Shay Howe, VP of Design at ActiveCampaign
2020-06-13
In this episode, Shay takes us through his team at ActiveCampaign and how they use UX research to make data-driven decisions.
Building your Content Marketing Stack with Akshata Kamath, MoEngage
2020-06-04
We hosted Akshatha to explain the content marketing stack at Moengage and share the importance of design tools & how to leverage them to increase productivity.
Importance of technical SEO for SaaS ft. Geoff Atkinson
2020-06-02
In the episode, Geoff takes us through his journey at Overstock, explains the importance of SEO and the reason behind starting Huckabuy.
Talking Tech SaaS sales with Srinath Srinivasan, Plivo
2020-06-01
In the episode, Srinath talks about his transition, best practices for folks looking to move into sales and his learnings along the way.
How to build a successful marketing strategy ft. Justin Alva
2020-05-31
In the episode, Justin takes us through his startup journey, and how to create a marketing strategy from scratch, and learnings from his role at Smallcase.
A New Perspective to Marketing with Siddhart Sharma, Karix
2020-05-25
In our conversation with Siddharth Sharma, Director of Marketing at Karix, we focus on understanding the "why and how part of marketing".
Unscripted Sessions with Mayur Gupta, Freshly
2020-05-25
In this episode, we hosted Mayur Gupta, CMO at Freshly, to discuss his incredible journey from being a software developer to a Chief Marketing Officer.
Data Tracking for PMs with Patrick Thompson, Iteratively
2020-05-24
In this episode, Partick shares his journey, the reason behind starting Iteratively and why consuming the right data is critical to any company.
Customer Success during a pandemic with Meenakshi Ganesh, CleverTap
2020-05-24
In this episode, Meenakshi talks about churn and how handling customers has changed during the pandemic.
Unscripted Sessions with Tanishq Juneja
2020-05-19
We hosted Tanishq to discuss how he started Pepipost, how they acquired their initial customers, and a few best practices for sending email campaigns.
How to build a remote work culture?
2020-05-01
We spoke to Gilad and Ronen to understand the future of remote working, building a remote work culture, and how companies should approach remote work.
Growth marketing in uncertain times with Anuj Adhiya
2020-04-23
I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.
How to get started with outbound growth?
2020-04-23
In this episode with Jeremy Goillot, he shares best practices for executing a growth campaign, and takeaways from some of his successful campaigns at Spendesk.
Exploring webinars with Joana Inch, founder of Hat Media
2020-04-13
In this episode, we dive into the world of webinars and look at how organisations can use it to generate qualified leads.
Unscripted Sessions with Surendar Natarajan, CEO of Adapt.io
2020-04-07
In this episode, Surendar shares his journey, the vision of the company and what has helped them to shine in a rather competitive market.
Marketing in a crisis with Drew Neisser, Founder, and CEO of Renegade
2020-03-23
In this episode, we hosted Drew Neisser to talk more on how to do strategic marketing during a crisis like COVID-19.
Using personalised videos with Matthew Barnett, CEO of Bonjoro
2020-03-04
In this episode, I hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers.
A conversation about Conversational Marketing with Eliav Cohen
2020-01-10
In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.
Unscripted sessions with Antoine Goret, CMO at Crisp IM
2019-12-24
In this episode, Antoine shares how to choose the right marketing channel that drives ROI for your business and how to deal with growth stagnation.
Unscripted Sessions with Liam Martin, Founder - Time Doctor
2019-11-15
We hosted Liam, co-founder of Staff.com and Time Doctor, to discuss his strategy behind scaling up their organic traffic from 12K to 120K in under 2 years.
Unscripted Sessions with Puneet Kataria, CEO of CustomerSuccessBox
2019-10-01
In this episode, Puneet Kataria, Founder of CustomerSuccessBox, shares how customer success can help achieve product-market fit.
Unscripted sessions with Baptiste, CEO of Crisp IM
2019-09-18
In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.
Understanding and building customer success strategy
2019-08-30
Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers.
Ultimate video marketing strategy ft. Shane Barker
2019-08-30
Marketers include video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan.
10 obvious mistakes that you're making with cold emails
2019-08-30
To help people send better cold emails, I invited Guillaume, CEO of Lemlist, to talk about the 10 mistakes people make while sending cold emails.
Omnichannel eCommerce marketing strategy ft. Rytis Lauris
2019-08-30
I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel e-commerce marketing automation and strategies to implement.
What is product-led growth? And how to implement it for your SaaS?
2019-08-30
I invited Wes Bush from Traffic is Currency to speak about product-led growth and how to implement it for your SaaS
How to create a customer-focused marketing strategy for your business?
2019-08-30
Understanding how to create a customer-focused marketing strategy for your business with Vivek Jaiswal, CEO, and Co-founder of Customer Guru.
Unconventional ways to get that job you always wanted
2019-08-30
In this episode, I invited Phil Strazzulla from NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.
Unscripted sessions with Santosh Panda, Founder, and CEO of Explara
2019-08-30
Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events.
How to become a successful product leader? with Aniket Malvankar
2019-08-30
Learn how to become a successful product leader with Aniket Malvankar in this episode of SaaS Sessions Podcast
How to create a user onboarding funnel for your SaaS?
2019-08-30
In this episode, Kishan Gupta, CEO of UXCam talks about user onboarding funnel and how does a typical funnel for a SaaS looks like.
Exploring the story of Moengage with Raviteja Dodda
2019-08-30
I invited Raviteja Dodda to talk about his entrepreneurial journey and the journey of Moengage in this episode.
Aligning Marketing and Sales with Jeff Davis
2019-08-30
In this episode, I hosted Jeff Davis to speak more about aligning your Sales and Marketing for maximum ROI.
Leveraging AI to close more deals for your SaaS
2019-08-30
In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals.
How does engineering affect the growth of SaaS?
2019-08-30
If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you.
3 inexpensive PR strategies you can implement from day one
2019-08-30
I hosted Sphoorti Bhandare, a content marketing pro who helps B2B Tech companies, grow brand relevance & trust through targeted and engaged messaging.
Unscripted Sessions with Sreenivas Kanumuru, CEO of VTiger CRM
2019-08-30
Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.