On this episode of SaaS Sessions, we sat down with Kanika Khurana, Chief of Staff at Chargebee to talk about all the Chief of Staff role and much more. 

Every day, there are founders around the world coming up with new software solutions to problems they feel are relevant. In this context, it becomes very crucial to choose the right problem to solve. That's what we talk about on this episode of SaaS Sessions with Girish Redekar, Co-Founder at Sprinto. 

We spend another third of our lives at work, and the culture at our workplace influences our lives in more ways than we’re aware of.  This is what we sat down to talk about with Abhash Kumar, VP of Marketing at Springworks.

Meet Kausambi Manjita, CEO and Founder at Mason, who not only managed to successfully pivot her business Kubric to Mason, but did so under the restrictive environment of the pandemic. We spoke to her to understand her journey, how she managed the pivot, and the future of the low-code market in India. 

In our latest episode, we speak to Ruchin Kulkarni, Co-founder of Toplyne.io. Before this, he was working with Sequoia overlooking the growth stage investing in SaaS, developer tools, and enterprise software.

We talk about Insent's exit to ZoomInfo. Insent.ai Arjun's second exit.

In our conversation with him, Sairam shares how to tell a story for each audience segment be it investors, founders or executives.

In our conversation with her, she talks about the best practices for creating a GTM playbook for targeting the enterprise segment and more.

In our conversation with him, we discussed how the SaaS industry in India has shaped over the past decades.

In our conversation with him, Ashwin shares his learnings for entering a new market, picking the right persona, setting up GTM goals and more.

In our conversation with her, she explains the proactiveness of customer success compared to reactiveness of customer support function and additional insights she’s learnt over these years working in customer success.

In our conversation with him, we discuss how he started Dreamdata.io and the idea behind starting it. He also talks about GTM strategies and shares playbooks his team is using to attract customers.

Product Marketing team alignment for better decision making with Smriti Chopra, Zapier

In our conversation, she shares how she got started with Kubric, how did they hire their early employees and their plans of scaling Kubric in India.

In our conversation with him, Veekshith Rai talks about the approach and process he followed for idea validation and building the product. He also shares the goals for 2021 and how they’re expanding into the middle-east market.

In our conversation with her, she shares few important metrics CS teams should track, the importance of net retention rate, and more.

In our conversation with her, Lavanya introduces the operations function and shares actionable tactics one can use to set up an operations function from scratch.

In our conversation with her, Sowmya Moni shares how her team segments ICPs for maximum conversations and few initiatives she's taken during the pandemic. 

In our conversation with him, we try to understand the current State of SaaS in India, the different challenges companies are facing and how they can overcome them. 

In this episode, Deepesh Agarwal discusses his initial journey, how they tackled different challenges of the pandemic and turned it into an exciting opportunity.

In our conversation with her, we try to understand how businesses should decide which products to build, how can hey measure the success of new products and more.

In our conversation with Shubhi Agarwal, she shares her learnings from scaling Locobuzz from 15 to 100+ employees.

In this episode, Saravana Kumar shares his learnings from scaling Kovai to $8.5mn ARR.

In our conversation with Pranjalee Lahri, we try to understand neuro-marketing and how brands including SaaS companies are leveraging it to attract the right audience.

In our conversation with Kuppulakshmi Krishnamoorthy, she talks about the role of storytelling at different stages in the marketing funnel and shares her personal best practices.

In our conversation with Meera Sapra, we try to understand the different challenges she faced while working remotely and how she tackled them.

In our conversation with Vartika, we try to understand how different brands are using AI chatbots to streamline customer service and her learnings working at Yellow Messenger. 

In our conversation with Sharmila, we try to understand the strategies she and her team used to scale their SaaS business in India and her learnings as the CEO of the company.

In our conversation, we try to learn the different problems Talkpush is solving and the benefits of leveraging different channels for communicating with applicants. 

In this episode, we try to learn the current state of India's SaaS ecosystem, the impact of the pandemic, and more.

In this episode, we try to learn the learnings and challenges he faced when building and growing Profoundis in 2012. We'll also understand more about Insent.ai and his future plans for the company.

In our conversation, we try to learn how B2B companies can plan their marketing investment for the best ROI and importance of data-driven decisions.

In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful tips and strategies.

In this episode, we try to understand the State of SaaS of India with Anand Dutta.

In this episode, Vikas Potta takes us through the steps he took at FusionCharts to minimise the impact of the pandemic on the revenue numbers.

In our conversation, she shares her key learnings from her time at Chargebee and talks about how companies should approach marketing when scaling from $1mn to $10mn ARR.

In our conversation, he shares his learnings and strategies his team took to manage a global B2B sales pipeline during such difficult times.

Pivoting B2B Field Marketing to drive revenue with Anish Thambi, Automation Anywhere - SaaS Sessions

We recently reached a major milestone on SaaS Sessions. We crossed 50+ episodes. I thought I’ll take this opportunity to share what I've learnt from hosting the guests on my show. 

In our conversation with him we understand the role of a brand evangelist, which companies should hire a evangelist, how to find one and the other nuances of evangelism.

In our conversation we try to understand what are the different indicators for a growth plateau and ways to overcome one.

In this episode we speak to Vaidehi Murthy to exactly learn how a social media post goes from ideation to the final version at Dunzo and how they consistently post amazing content on social media.

In this episode Ketan explains the different ways companies (according to their stage) should look at partnerships and shares the best practices for scaling it.

In this episode, Yoni walks us through his process for building a winning GTM strategy. He also talks about how one can build great product marketing teams and shares his key learnings from previous launches.

In our conversation with Abhijeet Vijayvergiya, he shares his learnings at Capillary Technologies and his vision behind his new company.

In this episode, we speak to Aviral Bhatnagar, Senior Associate at Guild Capital and the Founder of A Junior VC, a blog that showcases well-researched startup stories.

In this episode, we talk about the State of SaaS in India. We also discuss the different challenges faced by global-focused and India-focused SaaS companies.

In this episode, we try to decode reasons why CS is an integral part of SaaS businesses and how CS teams can improve collabration with Sales/Marketing/Product teams.

In this episode, Eli Schwartz talks about the concept of Product Led SEO, shares his learnings working as an SEO professional for over 16 years and about his new book.

In this episode, Nick shares how their team has pivoted to virtual events and goes over their plan for it in the coming months.

In this episode, Maneesh talks about his past career and some amazing strategies he has planned for GitHub in India.

In this episode, Shay takes us through his team at ActiveCampaign and how they use UX research to make data-driven decisions.

In this episode, she explains the content marketing stack they use and shares the importance of certain design tools and how content teams can leverage it to increase their productivity.

In the episode, Geoff takes us through his journey at Overstock, explains the importance of SEO and the reason behind starting Huckabuy.

In the episode, Srinath talks about his transition, best practices for folks looking to move into sales and his learnings along the way.

In the episode, Justin takes us through his startup journey, explains to us how to create a marketing strategy from scratch and shares few learnings from his role at Smallcase.

In our conversation with him, we focus on understanding the "how and why part of marketing".

In our conversation with Mayur, he talks us about his transition from a software developer to a Chief Marketing Officer. He also takes us through his learnings at different companies and shares why "it's important to have a perspective at work".

In this episode, Partick shares his journey, the reason behind starting Iteratively and why consuming the right data is critical to any company.

In this episode, Meenakshi talks about churn and how handling customers has changed during the pandemic.

In our conversation with him, he talks about how he started Pepipost, the tactics they used to attract their initial customers and a few best practices for sending email campaigns.

We spoke to Gilad and Ronen to understand the future of remote working, building a remote work culture and how should a company approach it if they want to continue working remotely.

I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.

I hosted Jeremy Goillot, Head of Growth at Spendesk, on the podcast to talk about outbound growth.

In this episode, we dive into the world of webinars and look at how organisations can use it to generate qualified leads.

In this episode, Surendar shares his journey, the vision of the company and what has helped them to shine in a rather competitive market.

In this episode, we hosted Drew Neisser to talk more on how to do strategic marketing during a crisis like COVID-19.

In this episode, I hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers.

In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.

Get to know how to pick the best marketing channel that drives ROI for your business.

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.

In this episode, Puneet share how customer success can help achieve product-market fit

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.

Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers.

Marketers include video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan.

Cold email is an email sent to your prospective customer who never had a relationship with your business. It's a great way to generate leads unless you're making one of the 10 mistakes from this article.

Whether you realize it or not, omnichannel e-commerce marketing is gaining its importance.

I invited Wes Bush from Traffic is Currency to speak about product-led growth and how to implement it for your SaaS

In this episode, I invited Phil Strazzulla from NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.

Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events.

In this episode, Kishan Gupta, CEO of UXCam talks about user onboarding funnel and how does a typical funnel for a SaaS looks like.

I invited Raviteja Dodda to talk about his entrepreneurial journey and the journey of Moengage in this episode.

In this episode, I hosted Jeff Davis to speak more about aligning your Sales and Marketing for maximum ROI.

In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals.

I hosted Sphoorti Bhandare, a content marketing pro who helps B2B Tech companies, grow brand relevance & trust through targeted and engaged messaging.

Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.