Aligning product marketing team for better decision-making
2021-07-29
In this episode, we speak to Smriti Chopra, ex-Product Marketer at Zapier.
Previously, she has led product and partner marketing teams at companies like Wingify and Hubspot. Currently, she’s the Product Marketing lead at Shopify.
Key Takeaways
The role of product marketing team depends on how a organisation is structured and where they see the maximum potential for growth.
The focus of the product marketing team changes according to the stage of the company.
Product marketing’s role is to align the impact of different functions like sales and customer success with company goals.
A product marketing team is most successful when they share common goals with different teams in the organisation.
Smriti suggests that a company's first product marketer should be a generalist and have a good understanding of how a business functions.
If you’re a product marketer, you cannot miss listening to Smriti Chopra.