Building a Stellar Marketing Career in B2B SaaS

In a recent episode of the SaaS Sessions podcast, I had the pleasure of hosting Bill Macaitis, a renowned growth and marketing advisor for B2B startups.

Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro. Previously, Bill was the CMO at Slack and Zendesk, and held the title of SVP of Marketing at Salesforce.

Bill shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.

Bill shared invaluable insights from his illustrious career, particularly about navigating the transition from media to B2B SaaS.

He emphasized the importance of continuous learning and staying updated with industry trends, especially with the rise of AI.

He encouraged taking calculated risks to seize opportunities and underscored the value of stakeholder communication for successful leadership.

A standout piece of advice Bill shared was, "It doesn't matter if you're employed or not; what matters is if you're employable." This sentiment resonates strongly with the ever-evolving landscape of tech and marketing.

For those eager to elevate their careers, Bill's journey from B2C to leading marketing at companies like Salesforce, Zendesk and Slack is a testament to the power of adaptability and continuous improvement.

Subscribe to SaaS CMO Pro Newsletter - https://www.saascmopro.com/
Subscribe to SaaS CMO Pro YouTube Channel - https://www.youtube.com/@SaaSCMOPro/