Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
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Guillaume Cabane recently spoke to us about omni-channel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.
After leading growth teams at big players in SaaS like Segment and Drift, Guillaume is now a growth advisor for B2B SaaS startups like G2, Gorgias, Metadata, and Madkudu.
Dive into this episode to learn about the need for a multichannel marketing strategy for SaaS brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more!
