Aditi Sinha - SaaS Sessions
Aditi Sinha - SaaS Sessions

Why, When and How to Pivot? ft. Aditi Sinha, CEO at


We’re back with our new episode, where we’ve interviewed Aditi, the co-founder of Locale, an operations observability platform designed to help business operations teams become more proactive.

We explore Locale’s journey into the B2B SaaS industry, and its growth into the current business, and gather insights about managing a business pivot efficiently.

What we covered:

  • Locale’s pivot from an analytics tool to an alerting and incident management platform.

  • The process of the pivot, customer involvement, and strategies for continual investor support

  • Tough decisions were taken to navigate the change and how it affected the product

  • Aditi’s insights about managing a pivot while staying relevant

What we learned:

  • Adaptability of SaaS products: Locale responded to customer needs and adapted itself from a passive analytics tool to an active incident management platform.

  • Importance of Customer Feedback: Locale managed the pivot gradually, with constant customer feedback as its key pillar in understanding which direction to move in.

  • Stakeholder Management: Regular updates and clear communication were required to ensure investor support and keep stakeholders in the loop at all times.

  • Collective Decision-Making: Decisions were taken with the entire team, highlighting the importance of internal buy-in during product shifts.

  • The Art of Letting Go: Scaling and adapting a startup meant letting go of the current customer base to focus on the big picture.

Aditi shares her insights on how founders can demonstrate new opportunities to investors and maintain support.

This episode is particularly important for founders and emerging leaders working on aligning product shifts with customer needs and scaling their businesses in the B2B SaaS industry. So don’t forget to tune in!

Tune in to the episode now

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Made with ♥️ in India.

Made with ♥️ in India.

Made with ♥️ in India.