Product Led Onboarding ft. Despina Exadaktylou
Date
We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth.
In this episode, we talked about:
what is product led on-boarding?
what’s the difference between normal on-boarding vs PLO?
does it help in optimising other metrics such as activation, churn, etc?
why should SaaS companies care about it?
how does it affect the end user/customer?
has any SaaS implemented it? If yes, what are the results?
does it have a direct impact on growth?
