Kevin White - SaaS Sessions
Kevin White - SaaS Sessions

Overcoming a growth plateau with Kevin White, Retool


In this episode, we speak to Kevin White, Head of Marketing at Retool.

Retool is a platform to build internal tools for your business. Some of the biggest names including Gojek, Amazon and Doordash use them. Previously, Kevin headed the growth marketing function at Segment, a popular customer data platform for almost three years. This is the reason we invited him to discuss about overcoming a growth plateau.

Whether you're an early age startup or a Fortune 500 company at some point you're ought to hit a growth plateau. This can happen at different levels including acquisation channels. In our conversation we try to understand what are the different indicators for a growth plateau and ways to overcome one.

Key Takeaways from the conversation -

  • Even the fastest growing companies can tap out on a growth channel that can result in a growth plateau. Hence, it's important to continuously find ways for business growth.

  • Analyzing metrics or cohorts for certain period is a great way to identify growth plateaus. Remember, increasing your traffic might or might not help you overcome a growth plateau.

  • Understanding whether you need to acquire more customers vs up-selling to overcome a growth plateau is critical. This depends on a lot of factors including the current stage of your company.

If you're passionate about growth, you cannot miss our conversation with Kevin.

Tune in to the episode now

SaaS Sessions
Spotify - SaaS Sessions
Amazon Music - SaaS Sessions
Castbox - SaaS Sessions
Overcast - SaaS Sessions
Pocket Casts - SaaS Sessions

Made with ♥️ in India.

Made with ♥️ in India.

Made with ♥️ in India.