In this episode, we speak to Steffen Hedebrandt, Co-founder of Dreamdata.io.
Before starting Dreamdata.io, Steffen Hedebrandt has managed marketing and business teams at companies like Upwork & Airtame. He’s currently the Co-founder & Chief Revenue Officer at Dreamdata.io, a B2B revenue attribution platform for small to midsize B2B companies.
In our conversation with him, we discuss how he started Dreamdata.io and the idea behind starting it. He also talks about GTM strategies and shares playbooks his team is using to attract customers.
- For a B2B company, the ROI of an ad campaign can take 6-12 months (depending on the average sales cycle), hence it’s important to leverage an attribution tool to understand which channels are driving revenue .
- About 98% B2B companies are unaware they actually need a attribution platform.
- If you’re targeting a B2B company, its very important educate them and create awareness about a particular solution before converting them.
If you’re a SaaS founder or a B2B marketer, you cannot miss listening to Steffen Hedebrandt.