In this episode, we speak to Sharmila Sundaram, CEO at Corefactors.

Corefactors is an innovative cloud-based integrated sales and marketing platform with AI-powered communication. Currently, they work with over 500+ customers across industries, including the likes of Pidilite, Royal Brothers, and Piramal. Sharmila is the CEO of the company and in a very short time she has grown from a team of 10 to current strength of 40. All here decisions are driven by her experience in building value and knowledge-based teams and companies.

In our conversation with Sharmila, we try to understand the strategies she and her team used to scale their SaaS business in India and her learnings as the CEO of the company.

Key Takeaways

• Product success lies in the users who use the product and not the decision-makers.

• Product positing is very critical for growth. When entering a crowded market, the right step is to first identify the gap, build a product that bridges that gap, and then target those users. 

• Building a relationship and understanding the challenges of prospects/leads is very important. It's more effective than generic follow-ups.

• The faster the lead response, the higher the chances of conversion.

If you're passionate about SaaS marketing or if you're a SaaS founder you cannot miss listening to Sharmila Sundaram.