Unscripted Sessions with Mayur Gupta, Freshly

In this episode, we talk to Mayur Gupta, who is the Chief Marketing Officer at Freshly.

Freshly is an online food subscription platform which delivers chef cooked, healthy meals at your doorstep. Before Freshly, Mayur has worked in companies like Spotify and IBM.

In our conversation with him, Mayur talks us about his transition from a software developer to a Chief Marketing Officer. He also takes us through his learnings at different companies and shares why “it’s important to have a perspective at work”. He further speaks about the future of marketing and how it will become more value-driven.

Key Takeaways

  • Always stand up for yourself. Having a perspective helps to thrive at work and personal life. Most importantly, it prevents you from falling for anything.
  • Marketing is all about being empathetic and honest.
  • Focusing on the short term growth every time can lead to churn. Hence, try shifting your strategies, keeping the long term growth in mind.
  • The millennials today are very picky when it comes to choosing a brand. Hence, focus all your strategies in building a brand that people admire.

If you’re someone who’s looking to switch careers or being influential at work, you’ll find this episode very useful.

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Unscripted Sessions with Mayur Gupta, Freshly | SaaS Sessions