Storytelling for B2B SaaS with Kuppu, Product Evangelist at Zoho

In this episode, we speak to Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho.

Kuppulakshmi has been working at Zoho for more than a decade. She first joined as a trainer for communication and soft skills in 2010 and later on moved to product evangelizing. Currently, she’s the Global Head for Zoho for Startups where she leads a team that works with incubators, accelerators, co-working spaces, and other supporters of startups and helps them onboard trustworthy, scalable, safe, and affordable software applications from Zoho.

In our conversation with Kuppulakshmi Krishnamoorthy, she talks about the role of storytelling at different stages in the marketing funnel and shares her personal best practices.

Key Takeaways

  • Storytelling is what makes an organisation unique. Data forms the backbone of the story.
  • Customer retention completely depends on how an organisation is making customers feel and how well they’re matching their needs.
  • All of us are selling at some point in time, be it an evangelist, designer or salesperson. We all using the art of persuasion and storytelling at some point in our lives.

If you’re looking to improve your storytelling skills you cannot miss listening to Kuppulakshmi Krishnamoorthy from Zoho.

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