In this episode, we speak to Sairam Krishnan, Marketer in Residence, Accel.

Sairam has over a decade of experience in marketing with companies like Freshworks, Wingify, iMocha and currently Accel. In our conversation with him, Sairam shares how to tell a story for each audience segment be it investors, founders or executives.

Key Takeaways

• To convince new hires, companies need to tell a different story from what they tell to investors. It should answer the question “What’s in it for me?”

• Founders cannot discount on the importance of marketing in the early stage of the company.

• Brands like CRED has shown SaaS companies how much can be done when it comes to branding.

If you’re looking to improve your storytelling skills, you cannot miss listening to Sairam Krishnan.