In this episode, we speak to Smriti Chopra, ex-Product Marketer at Zapier.

Previously, she has led product and partner marketing teams at companies like Wingify and Hubspot. Currently, she’s the Product Marketing lead at Shopify.

Key Takeaways

• The role of product marketing team depends on how a organisation is structured and where they see the maximum potential for growth.

• The focus of the product marketing team changes according to the stage of the company.

• Product marketing’s role is to align the impact of different functions like sales and customer success with company goals.

• A product marketing team is most successful when they share common goals with different teams in the organisation.

• Smriti suggests that a company's first product marketer should be a generalist and have a good understanding of how a business functions.

If you’re a product marketer, you cannot miss listening to Smriti Chopra.