Marketing in a crisis with Drew Neisser, Founder, and CEO of Renegade

In this episode, we speak to Drew Neisser, Founder and CEO of Renegade.

Let’s learn about our guest first. Drew is a marketing veteran over 40 years of experience. His runs Renegade, an NYC based marketing agency which is about 28 years old. Alongside Renegade, Drew also hosts the CMO podcast RenegadeThinkersUnite and he’s the author of the book The CMO’s Periodic Table.

In this episode, we talk about how companies should execute their marketing plans in the time of crisis like COVID-19. Drew also shares his past experiences working in the times of crisis and tips on how companies should approach this situation.

Key Takeaways

  • Ensure your messaging doesn’t reflect that you’re trying to take advantage of the situation.
  • Apart from talking about work, it’s important for leaders to talk about the situation and understand their team at a personal level.
  • Teams might need to over-communicate in order to understand the progress of a task/project better.

If you’re looking for advice on how to market your product at the times of crisis like COVID, you need to listen to Drew.

Bonus – Renegade’s special report on B2B Brand Strategy

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Marketing in a crisis with Drew Neisser, Founder, and CEO of Renegade | SaaS Sessions