In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.
We discussed how to identify the change in user behavior and create an essential product use case for them.
How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.
Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.
All this and more insightful discussion with Anuj in this episode.