Exploring webinars with Joana Inch, founder of Hat Media
2020-04-13
In this episode, we hosted Joana Inch to talk about the latest and trending marketing channel - Webinars.
Joana has been in the digital marketing space for more than 15 years now. She started Hat Media almost a decade ago. Hat Media is a B2B, and SaaS focused digital agency based out of Australia. They've worked with companies like Canon, Pepsico, and Lenovo. Apart from Hat Media, she also runs a content creation agency, Frizbee.
In this episode, we dive into the world of webinars and look at how organisations can use it to generate qualified leads. She shares some great beginner tips and how to get most out of the channel by optimising different stages of the webinar.
Key Takeaways
To ensure maximum attendance, don't forget to set up reminder emails at regular intervals (1 day before, 30 mins, etc.)
Getting people from different backgrounds on your webinar helps showcase the same topic from a different angle.
Rather than selling your product in a webinar, focus on solving customer's problem first.
If you are looking to tap into webinars or take it to the next level, you need to hear Joana and her tips.