In this episode, we speak to Shilpa Singh, Head of GTM/Commercial Strategy at Amazon. She has over 18+ years of experience working at different B2B organisations like Amazon & Amplitude.

In our conversation with her, she talks about the best practices for creating a GTM playbook for targeting the enterprise segment and more.

Key Takeaways

• Building relationships up-down and bottom up is critical for a GTM strategy.

• Being more transparent and defining a clear roadmap is important.

• Staying customer obsessed, having a mechanism to measure adoption and partnerships (take a value-based approach) are extremely critical for long term success.

If you’re looking to improve your GTM strategy, you cannot miss listening to Shilpa Singh.