In this episode, we talk to Siddharth Sharma, who is the Director of Marketing at Karix.

Siddharth is a seasoned marketer with over 12 years of experience working at companies like CleverTap and Simplilearn. In our conversation with him, we focus on understanding the "how and why part of marketing" (hint: the golden triangle), aligning team's goal with value and ways one can use to find a new perspective to marketing.

We also get to know how his team are planning to host virtual events and leveraging content marketing to engage and nurture with their target audience to tackle the crisis.

Key Takeaways

• It's important to take a holistic approach when solving a marketing problem. Rather than just planning for the next quarter, think about the a year or more.

• When managing a team, it's critical to understand everyone's thought process, skills and aspirations before assigning work.

• Give every teammate a chance of explaining their solution to a problem before ruling them out.

If you're someone looking at understanding the real purpose of marketing and how having a new perception can change the way you work, you need to listen to this episode.