In this episode, we talk to Ashwin Krishna, Marketing Director at Tact.ai.

Ashwin is a B2B marketing and growth leader with over 15 years of experience. Before joining Tact.ai, he built the marketing team from 0 to 35+ at Capillary Technologies and designed the marketing processes, systems and growth engine. At Tact.ai, he's responsible for setting up the growth and marketing engine from scratch.

In our conversation with him, Ashwin shares his learnings for entering a new market, picking the right persona, setting up GTM goals and more.

Key Takeaways

• Before launching a product in a certain market you need to first ensure whether your company is ready or not (like funding, bandwidth, product market fit, integrations, etc).

• The primary research (through LinkedIn, referrals, partners) is the best way to learn about a new market.

• Analysing inbound leads can be greatly useful in helping you priortise a certain geography.

• Ashwin suggests marketers to built locally relevant and globally scalable marketing frameworks.

If you’re a B2B marketer, you cannot miss listening to Ashwin Krishna.